Setting career goals can sometimes backfire. Studies have shown that people perform best when they set precise goals for themselves. People do not do very well with vague goals or aims like “do your best.” Bruce Stafford can help you to identify and strive for concrete goals for greater motivation, higher performance and more creativity. Setting goals that encourage excessive risk-taking and unethical behavior can be harmful to your career. Bruce can help you to identify and avoid harmful behaviors and assist you to find the goals that reflect your true desires..